Actress Andrea Vasiliou needed a fight scene to add to her portfolio, Eddie McClements from Playmaker loosely choreographed the action whilst I ran and gunned it.

Playing with time remapping and masks wipes in the edit to create a non-linear video game motion. Lastly I chose to give the action a gritty high contrast grade and purposely introduced artifacts to compliment it.

Client, 2019.

I was brought onto the ad campaign to capture the making of it, from Playmaker’s creative direction and choreography to Lux Monkey’s film production to Olly Burn and Stew Capper’s photography. I created these classic behind the scenes clips for use on Instagram stories with each accompanying a longer form creative version to be posted on Playmaker’s profile. Discover More.

Client, 2019.

After listening to the song multiple times it was clear from the lyrics that the concept needed to centred around time, from the hourglass to the day and night cycle. It was important that the artist Kdn was the only recognisable person to create an uncanny tone throughout, the cutouts.

The final scene sees these things collide into one another as he realises he is holding himself back, which makes you wonder who the song is actually for and will he make progress or will the cycle continue.

Client, 2018.

This was an experience I cherish as I learnt a lot from creating this piece for the club. I really wanted to achieve an organic flow to it so I set out to gather as much raw material from interviews to cutaways. The edit is where the magic happened because I soon realised that my passive approach paid off as the piece came together effortlessly.

Client, 2018.

To celebrate the launch of their ‘Pain Monster’ t-shirt design which depicted that having materialistic items does not mean your soul is at bliss. I drew from this concept when developing the structure of the advert as he leaves the pain baring things behind on his journey to shed his inner monster.

Client, 2017.

Hayes & Yeading United F.C. needed a visual to promote their new stadium. While their home turf is pleasant I also used this opportunity to showcase the players and management to build morale within the team and fans of club for the season ahead.

Client, 2017.

Armed with smoke grenades, a drone, a gimbal and 4 models we headed into a forest to bring the online boutiques orange faux fur bralette to life whilst keeping on-trend. Discover More.

Client, 2017.

I got inspired by one of the UK’s hottest Grime MC’s Stormzy track titled ‘Shut Up’. In the visual he wears an Adidas tracksuit and takes center stage in a local park with a bunch of mates.

I wanted to capture all of the elements that made the track visually inspiring and deliver it through a clever statement that focused on the importance of the smaller details which build the bigger picture.

Self-Led Project, 2016.

I worked alongside LB Creative Group to deliver an intro and three adverts for the London entrepreneur who has over 20 years experience in business. The branding was created by LB Creative Group who then briefed me on the desired result but also allowed me to take creative control over the visuals.

Client, 2016.

I used a mixture of both motion graphic and motion picture to bring the project to life. This would also be a promotional advert for the project that stays within the brands values while being visually and sonically engaging for the intended target audience. Discover More.

University Project, 2016.

As part of my university degree I was encouraged to enter various competitions one of which being to deign either 5 Instagram posts, an informative visual or online banner ads for an unreleased phone case company called ‘Tinkalink’.

I teamed up with fellow designer Tyrone Mazarura to deliver an informative motion graphic that shows the audience how the phone case works while showcasing the unique selling point of Tinkalink charms.

Design Competition, 2016.

East London music artist Bonez contacted me to originally just design a mixtape cover but after completion and signing off the design. I created a small demo clip of the complete project including the visual to the track “Omnibus Way” and packaged it in a compelling way that Bonez ended up using to promote the mixtape on various social media platforms.

Client, 2016.

Staying up to date with the latest fashion of social media apps and messengers. I chose to use Snapchat to target the possible consumers of the cereal bars through the 10-second limit.

The visual would be for revealing the brands that that would be in collaboration with Fashion Killer as they make the line up and take their mug shots. Discover More.

University Project, 2015.

I created a 30 second loop to be posted on social media platform Instagram that displays how the customers might interact with the café through its various brand touchpoints. I also created a visual that could be used within the café to keep the customers amused while they queue up or are waiting for their order.

University Project, 2015.